Friday, August 1, 2014

Nike not happy with Jimbo Fisher's son wearing Under Armour sweatshirt

Last November, Florida State beat rival Miami on the gridiron, which led to plenty of celebratory photos and videos after the game on the part of the Seminoles.

One of the photos featured Jimbo Fisher's son Ethan, who is battling a rare blood disorder, jumping into his father's arms in pure joy. As happy as this moment was, it didn't sit well with everyone, mostly because Ethan was wearing a Florida State sweatshirt made by Under Armour. This apparently angered some folks at Nike who has a $4.2 million licensing and apparel deal with the school.

The following is an email sent by Nike's assistant director for football sports marketing to Florida State in regards to the troublesome Under Armour sweatshirt (courtesy of the Wall Street Journal).

“Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son’s wardrobe in the future! Let me know if I can help w anything. Thx guys. MD”

The following is what Florida State senior associate athletics director Mark Bonasorte had to say to the Wall Street Journal about the situation.

“What am I going to do, go to coach and say, ‘Hey can you take that shirt off him?'” Bonasorte said. “I’m not going to call Jimbo Fisher and tell him what his son can wear.”

Bonasorte said he didn’t think the email should be taken too seriously. 

“I think Mark was just trying to say, ‘Hey, can the coach’s son wear something else?'” he said. “It was more just a joke to us. It wasn’t Nike being the big bad wolf telling a kid what to wear.”

They don't play around in the college apparel business, do they?

Via For the Win


  1. Like Nike doesn't make enough money already! He is a kid. Leave him and his family alone; and apologize to them for even suggesting that there was something wrong with what he was wearing. Or all of us FSU fans will boycott Nike!

  2. if im in a 4.2 million dollar deal with nike then everybody down to the socks and underwear would be wearing nike. wouldn't think it would be hard to supply jimbos son with a full nike.
    everybody loves the money and free stuff but don't like being told that there r any rules! Kinda like welfare.