Thursday, March 20, 2014

Adam Silver says ads on jersey 'inevitable'

It's been noted for awhile that the NBA has an interest in putting advertisements on jerseys. But to this point nothing has come to fruition.

However, that could soon change under the guidance of new commissioner Adam Silver, who recently said putting ads on jerseys is "inevitable" during a conference.

"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players. It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship," Silver said. "Increasingly as we see Champion's League and English Premier League televised in the US, I think it's going to become more acceptable and more commonplace for our fans as well."

There's no timetable on when this implementation could occur. A conservative guess is that NBA teams could be donning paid ads on their uniforms within the next five years.

Furthermore, early estimates suggest the league could rake in an additional $100 million per season in revenue. The push for sleeved jerseys is believed to be a direct result of the NBA's eventual plan to include advertising on those areas as well.

So enjoy ad-less jerseys while you can, folks.

Via Eye on Basketball


  1. Baseketball the movie is playing out in front of our eyes

  2. They will lose money in jersey sales this is America not Europe we won't buy that trash on a jersey