Sunday, February 2, 2014

Report: Dodgers increase ticket prices up to 140 percent


Not only are the Los Angeles Dodgers eliminating paper season tickets this season, but they have also decided to raise ticket prices up to 140 percent in some cases.

Bill Shaikin of the Los Angeles Times explains:

When the Dodgers announced late Friday that they had put an "extremely limited" number of season tickets on sale, they did not say they had imposed significant price increases on nearly every one of those tickets.

The Dodgers now are charging as much as 140% more than the season price set last fall. They increased the price in each of the 20 ticket categories made available Friday, and by at least 50% in 10 of them.

David Siegel, the Dodgers' vice president of ticket sales, said the new prices reflected what he called "unprecedented" demand for tickets. In the announcement Friday, the Dodgers said available tickets would start at $12 per game, which Siegel said constituted adequate disclosure of the price hikes "although we didn't spell it out."

The increase in pricing could come as a result of the team's bigger payroll. Or it could just be a matter of simple economics: higher demand calls for a higher price.

Considering the Dodgers now bring in more television revenue than any team in baseball, it seems the latter would be the case. Of course, the franchise could be justifying the upswing in pricing due to a (presumably) better product on the field.

Via Eye on Baseball

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