Monday, February 3, 2014

Alabama jewelry store to refund 400 customers due to safety in Super Bowl

This safety won 400 people some free jewelry.

Not too many people could have predicted the first play of the Super Bowl. Seriously, how could anyone have predicted a safety?

For Jeff Dennis Jewelers in Alabama, the safety meant more than just being surprised. It mean that the store would have to refund over 400 customers as a result of a two-week long promotion.

Here is a description of that aforementioned promotion:

"Any purchase of jewelry, Gift Cards, or payments made on layaway or special orders will be REFUNDED if there is a Safety (the 2 point kind of safety:) LOL) in tomorrows game between Denver and Seattle! The promo dates are 1/21 thru today!"

So, how much will Dennis (and the insurance company) be on the hook for? He estimates more than $70,000 worth of merchandise will be refunded.

Shockingly, this isn't the first time Dennis has had to pay out because of a lost football promotion. In 2012, he also refunded customers when Alabama shutout Auburn in the Iron Bowl.

Via Eye on Football

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