A sweet treat awaited anyone who strolled down Super Bowl Boulevard on Friday. This is because Rex Ryan was handing out free ice cream cones to the masses.
The spectacle was part of a promotion for New Era. Apparently, the company believes ice cold dessert is the way to win people over on a below freezing day in the Northeast.
Anyways, Ryan seemed cordial throughout the whole ordeal, joking with one reporter by saying, "it could be worse...New England could be in it."
Well said, Rex. Well said. Keep doing your thing.