Monday, January 27, 2014

Video: Sodastream ad featuring Scarlett Johansson rejected for Super Bowl

Not every advertisement intended to air during the Super Bowl gains approval. But it's notable when actress Scarlett Johansson gets rejected.

Okay, so it wasn't actually Scarlett that got rejected, it was Sodastream, but she probably played the key role. Listen closely near the end of the clip when she says "sorry, Coke and Pepsi" to the camera.

Apparently, that one line was enough for Fox to turn down Sodastream's bid at making it into the biggest sporting broadcast of the year. You know, because they simply don't want to alienate two of the biggest companies in the beverage industry.

The real loser here is America, though, who now won't be able to see Scarlett do her thing.

Via Eye on Football

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