The murder trial involving famed South African sprinter Oscar Pistorius will have a 24-hour television channel in his native country devoted to the court proceedings, according to a report by the Associated Press.
On Wednesday, South Africa's top cable provider, MultiChoice, promised to provide "round-the-clock" coverage of the trial, featuring one of the biggest stories from 2013, which will undoubtedly capture the attention of the country and world alike.
The "pop-up" channel will launch on March 2, the day before Pistorius goes on trial, for killing his 29-year-old girlfriend, model Reeva Steenkamp, in his home last Valentines Day.
MultiChoice said the channel would give "inside information on the most talked-about and controversial subject in recent South African history." A spokesperson said there would also be "a rich variety of content and social media integration" around the trial, too.
One big factor remaining in MultiChoice's plan to capitalize on the exposure is whether or not the judge presiding over the trial will allow television cameras to carry the court proceedings live.
Regardless, MultiChoice has made the bold decision to tap into the story's worldwide intrigue, as well as the double amputee's incredible background. For those who may not be aware, Pistorius became a global sporting icon in 2012, when he became the first double amputee to compete on the track at the Olympics.
But the ex-Olympian's world was flipped upside down last February when he fatally shot his girlfriend in the early morning hours. The frenzy surrounding the story was second-to-none as media outlets dropped everything to cover the tragic incident. Pistorius claims he mistook Steenkamp as an intruder and fired the gun as an act of self defense. However, prosecutors allege that Pistorius shot Steenkemp intentionally in the midst of a heated argument.
Via USA Today