Saturday, January 4, 2014

Oregon Ducks bully Iowa high school into changing logo

Okoboji logo

A high school in Iowa is being forced to revamp its logo after the Oregon Ducks claimed the branding was too close to the one used by the Eugene university.

Okoboji High School is undergoing a five-year plan to phase out the use of its school logo. The new and old logo can been seen above and is very similar to the "O" design used by the Ducks.

The university first contacted the school district in December 2012 after noticing that the maroon "O" looked too much like its own logo. At first, Oregon requested that Okoboji change its Pioneer logo within one year. However, the high school responded by saying it was impractical to do so in such little time. The two sides agreed to a five-year phase out of the logo, instead.

"A fifth of our uniforms are changed every year, so it's going to take five years to run that cycle," Superintendent Gary Janssen said. "It goes back to time and money. We'll get to it when we can, but we're not going to spend all of our time and resources on changing everything immediately."

Via Sioux City Journal

93 comments:

  1. Wow, so now the letter O is patented??

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  2. well half the high schools ive seen with a G is just like Greenbay's and UGA's.

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  3. The University of North Carolina made a North Canton, Ohio high school change it's logo also!

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  4. My Question is this...Who at Oregon has a job researching High Schools that might use an O in their logo

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    1. No one. Some jerks from our rival school told them.

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    2. LOL, Spirit Lake and Okoboji is the furthest thing from a rivalry. We honestly could care less. What a joke haha, and dont hide behind your keyboard.

      -Drew Dau

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    3. I graduated from Okoboji about the time they changed to the O, so not that long ago. I agree with Drew. Not much of a rivalry

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    4. Then what about Sibley Orab's..same 'O', Spirit Lake resembles St Louis...Go down the list and you will find LOTS of similar logos EVERYWHERE! Imitation is a form of respect...

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    5. It's the Sheldon orabs you nitwit! Never get them confused! The mascot of Sibley-Ocheyedan is the generals.

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    6. Times have changed..

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  5. The University of Oregon changes uniforms every game. Maybe they should ask Nike to give the High School all new uniforms.

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    1. I'm an Oregon fan and I agree. Phil can pull this off if it bothers them that bad. Can't do squat any more.

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    2. Oregon could buy our new uniforms. That would be great!

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    3. I think it had to do with a person who moved here from Oregon to work at a plant here in spirit lake pretty sad!!!

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    4. The high school violated Federal Copyright Laws, in reality they are getting off easy. Why should Oregon pay for the high school to fix its mistake when the high school broke Federal Law

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    5. Seriously...how are we hurting them??? I know for a fact kids bought oregon sh*t due to it being like their school "O". I know most wont be doing that anymore....Tell me how this hurts them?? DOESN'T....EXACTLY!!

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    6. Doesn't matter if it hurts them. They had the logo registered with the Government to be protected under Federal Copyright Laws and Okoboji Community School District violated the law. I didn't wear my seatbelt and wasn't hurting anyone but I still got a ticket, if you break the law you serve a consequence. Okoboji is just lucky Oregon sent asking them to quit using the logo instead of filing a lawsuit.

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    7. *sent a letter

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    8. Just because they have a copyright doesn't mean that they have to act like dickheads. Yes, they are likely within their rights legally, but that doesn't give free rein to intimidate anyone who uses the letter O. When they act like this, they deserve to be called out publicly and ridiculed.

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    9. Actually when you register a trademark or copyright it gives you exactly that right. Technically that logo is stolen property. If someone stole something from you, you would want it back too.

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    10. Oregon should file a lawsuit so just be lucky

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  6. I'm from California and I've been to Okoboji and it's a cool little lake town in Iowa. People party there and there are a ton of hot chicks. Leave them alone! ha

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  7. This is just CRAZY! Different colors and mascot!

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  8. I think we should have fought this a little harder and made it more public.......would like to see what Oregon would have thought about the whole bullying of a little high school for some nice press.

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    1. Fought it?! The reason the school never fought it is because the attorney for Okoboji new they had violated law and no one wants that trial. Okoboji would have been destroyed in court.

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    2. Who would have looked like the idiot?? OREGON!!

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    3. Okoboji would have for BREAKING THE LAW... You would have thought it would have been easier to check to see if the logo was registered BEFORE they changed to the "O" and saved everyone the headache now.

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    4. Ya'll should just shut your mouth. At least we don't have kids walk on to Iowa.. Brown would be destroyed and we all know that. We don't get a football field handed to us, we earn it.

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    5. ^what are you talking about?

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    6. Browns a bitch what else can we say? hes now a 5th string qb. Hes fat as fuck and looks like an umpa lumpa off of Charlie and the chocolate factory. Someone show that POS this message, please.

      -Drew Dau is a Faggot

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  9. This is all because an Oregon alum whom works at Okoboji tried to get out of their contract. Out of spite and going to cost this small school millions! Aren't we trying to ban bullying from schools?? Senseless!

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    1. I'm not sure where you get that tidbit of information, but that's not true at all

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    2. Also I really doubt it will cost them millions.

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    3. If you know that his statement isn't true at all, then perhaps would like to enlighten everyone as to what really happened

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  10. I grew up across the street from this small school and football field. Pisses me off that big $ college programs go after such lil schools when yes it might resemble in a small way but you ask anyone from that small town what that symbol means and guaranteed its has nothing to do with Oregon!!!

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    1. "Resemble in a small way"??? Are you kidding? It's a blatant...exact rip off. And yes...that O and that script to ANY sports fan is Oregon....jackass.

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    2. Agreed! Okoboji STOLE it. the logo is protected by copyright laws. Okoboji is lucky they didn't get sued. Oregon let them off fairly easy really. And why exactly would you want an "O" instead of an actual logo of a Pioneer?

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    3. The "O" that Oregon has was designed to resemble both the famous track stadium and the football stadium. It was trademarked and is a very specific design of the letter "O". If the high school had simply created a logo of a letter there would be no suit or ground for Oregon to stand on. However, the logo the high school decided to copy was almost an exact replica. This is copy right infringement and your high school officials should have known better. They are lucky Oregon decided not to sue and gave them 5 years to change the logo, saving the school a ton of money. I would consider this the opposite of a bully.

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  11. Im from milford. And its a O. And it stands for Okoboji. where is a letter O patented. This is very petty and just plain wrong.

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  12. Unreal! Because the "O" looks like their "O"? Will they still be the Pioneers? Dumbest thing that I have ever heard of

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    1. Still pioneers and proud to be ONE!!!!But just just changing the O

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  13. oskaloosa iowa has the same O? Do they have to change also?

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    1. Assuming they never got permission from Oregon to use it then they probably will be forced to change it as soon as Oregon finds out

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  14. It was copyright infringement. I graduated from Okoboji shortly after they started using the stupid "O" (which I called the zero, signifying our score for most of our football games). They never did their homework BEFORE they started using the logo to see if it would cause a conflict or against any copyright laws. No one is to blame but the people who decided to needlessly change the logo to the "O". The school is the Okoboji Pioneers, tell me why was the logo ever changed from a Pioneer man to a stupid letter?

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    1. Did you play football for Okoboji? Probably not or you wouldn't have made such a stupid comment.

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    2. Because other schools were offended by the weapon.... Dumbass

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    3. I sure did play football. We had a terrible coach and small numbers out. We sucked and there wasn't much real "teamwork"

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    4. I played football there when it was Milford High School. We had a lousy coach small, numbers out and we won most of our games. I guess the coach or small numbers aren't indicative of the type team you have. It's the lack of teamwork and dedication the players put into it that makes real "teamwork". Something your team must have been lacking.

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  15. It is copyright infringement....Okoboji feels that they can get away with things all the time and it will go unnoticed. The new logo is NOT a good one....the O was better but maybe if they would have done their research they wouldn't have to spend all this money now.

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    1. We had O on are baseball hats 28 years ago

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    2. Agreed. The new Logo sucks but they should have done their homework BEFORE hand. They get what they deserve. They are lucky Oregon didn't file a lawsuit. And yes Okoboji does try to get away with things often.
      And about those baseball hats, pretty sure that wasn't the same O and even if it was, A. was it a registered copyrighted logo 28 years ago and B. If it was a copyrighted logo did the copyright holder know about it 28 years ago?

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    3. Give some example of things Okoboji tries to get away with often.

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    4. Just curious, but what exactly does Okoboji try to get away with often? Since you pointed it out, the readers would probably like to know.

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  16. Who gives a shit its a College on the West coast and a small school district in Northwest Iowa! Do we see okoboji on national television prob not! Maybe Oregon should do a national search on the letter O if its such a big deal....geesh how times have changed!

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  17. Who gives a shit its a College on the West coast and a small school district in Northwest Iowa! Do we see okoboji on national television prob not! Maybe Oregon should do a national search on the letter O if its such a big deal....geesh how times have changed!

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  18. To the people defending Oregon on here, get a life. I suspect you're only one person posting multiple times, probably the person who alerted Oregon. Stop acting like you know the law because you don't. Regardless of what the law says, you have to get a jury to make that finding and even if they do, damages would be minimal. Stop acting like it would be the Apocalypse if they got sued. Neither Boji or Oregon wanted to take it beyond a case letter. Here, its the letter O, Boji using it in no way harmed Oregon, therefore it is sad and pathetic for them to act like they did.

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  19. Oregon is acting like a baby.. Boohoo its a damn letter. Get over it

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  20. it's a letter.. who cares? but hey welcome to 'MERICA where you can sue whoever and do whatever you want..

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    1. We arent being sued so go MERICA. ..STILL PROUD TO BE ONE!!!!I BLEED MAROON AND WHITE!

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    2. ^ I'm sorry everything about that school just sucks

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  21. kind of sad that a huge Oregon university makes such a deal of a letter.. should we better patent the whole alphabet before we'll get sued? it's a small town high school in Iowa... grow up

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  22. O O O O O O O O so sue me for using an Oh my God! the person who is continually defending this, take a hike and get a life instead of trolling this post. This is pure nonsense. Oregon is half a country away, Okoboji / Arnolds Park is a small little blip on the map why bother with such nonsense when there are jobless, homeless, starving people in your own back yard. Breaking the law my arse.

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  23. It didn't happen because the use of a letter from the alphabet, it came from the use of a logo

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  24. It was a Spirit Lake parent. Go figure.. They have nothing better to do. Let them be the little pricks they are!

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  25. who cares who sent them the info or if they found it themselves. fact is this is costing a tax funded public SCHOOL loads of money over a resemblance to a college team's logo. so many high schools copy colors styles etc. because back in the day when everyone wasn't a nazi it showed homage to a team. our 6 year old played football for the first year this year. they where the bulldogs.... guess what their logo looks like. is Georgia tech going to sue a pee wee team for damages?????

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    1. They will when someone tells them. Just like they did to Okoboji. You're being quite a hypocritical person here sir.

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  26. Seems to me imitation was suppose to be the greatest form of flattery. I have seen countless peewee teams named the cowboys with a star or hawks/hawkeyes...and none of them have been sued. This whole situation is ridiculous.

    Further ridiculous is the fact that the original logo was ever changed to begin with...we are Pioneers! We are not the big Os. So you don't like kids associating pioneers with a musket...take out the gun. Do we really want to be the big O?

    Seems we have a bigger mess now than when we started...wtg

    Whatever happens...we are PiONEers

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    1. You tell 'em! :)

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    2. Agree wholeheartedly. The Pioneer man was a true representation of what the school mascot is. Then outta the blue one day they start using a big, in my opinion ugly, letter. Then when they did change it someone either decided to not do their homework to see if the logo was used or ignored the fact that the logo was copyrighted. We wouldn't have these problems had someone done their job. Also agree that if someone had a problem with a gun being in the hands of the Pioneer guy then take it out or make the gun into a flagpole or something.

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  27. hahaa you all are commenting as Anonymous i went to OKOBOJI HIGH and you know what its noting like it so shut up and stop talking about oh the law and all this BS cuz you know what putting on those sports uniforms ment more to me then thinking of the GARBAGE DUCKS

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    1. Sports must have meant more to you than learning grammar as well

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  28. O and we are PIONEERS FOR LIFE

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  29. hahahah they deserved every bit of it quit bitchin like you guys did nothing wrong. If you guys were dumb enough to copy one of the biggest universities in the first place then this wouldn't be a problem.

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    1. It was our superintendent at the time who changed it.... Not all our fault. Ha. You're just dumb. Get your facts right

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    2. Just pointing out that none of the students changed the logo to an "O". Just because whoever made the choice to change it to that made a mistake, doesn't mean that it dictates the intelligence of the students or staff. People have a right to post their opinions like you did here, so of course people from Okoboji are going to defend their school. They don't need to "quit bitchin."

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  30. As a Graphic Designer and an Okoboji Grad I am conflicted. I want to say FU Oregon but when I saw the change I knew something like this would happen. Right of wrong in our eyes, you just cant use it with out permission. Oregon has built a brand just as strong as any college in the country and has the right to protect it. With that being said thats the graphic designer in me. I just wonder why the school board would say OK and not do its due diligence. Also a Designer should know better. Its a sue happy country we live in and that's the way it is. I played football with a Raideresk logo on my helmet but the P.C. shock troop busy bodies said redesign. So Sad...

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  31. I am an Oregon fan, I am not a lawer and don't care if the high school uses the "o" or not. But my question why even use the "O" or change the font from the one used on "OKOBOJI"?

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  32. ...what is your mascot pointing at?

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  33. How do you know it was a Spirit Lake parent? And if so, name names please.

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    1. They aren't going to give out a persons name.. Do you not understand how much crap would happen to that person.

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    2. It's easy to go and say it was a Spirit lake parent since they are one of Okoboji's big rivals, but they shouldn't say it was a Spirit Lake parent without being able to back up the accusation- just sayin'

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  34. I will admit it's wrong of us Okoboji's to steal Oregon's O. Yeah yeah. I go to school at Okoboji and I was ticked off we had to change it but if it's a legal issue it's not like we can really do anything about. I do think it's silly since it is seriously just a letter, and it's not like we really use it for anything major. It's a nice thing of Oregon to let us off without a law suit, but it is kind of obnoxious that we were first told to change it within a year. School's don't just 'get' the money to pay for all new uniforms and signs and apparel. If it wasn't for the stupid legal issues I would be a bit more annoyed due to the fact that it's a simple letter, it's not like we are some big name school, we use it mainly for showing school spirit, and other schools out there probably have the same O being used. Oh well. It's not like we can do anything about it now. We got a new logo and it's not bad. It has our mascot again which is cool. The Pioneers of the old days knew how to adapt so we should as well. We are Pioneers. Proud to be One. As long as that doesn't change, who cares what our logo is.

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  35. This year at the Drake Relays I saw a school with the exact same logo and COLORS as Oregon. Why are we the ones to get in trouble? It obvious we aren't the only ones. Plus as you said we are only using it as a sign of school spirit and we are a small school while they were a much much bigger school. It's highly hypocritical of this to be happening.

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  36. So many schools use letters that all look the same!! I grew up in lake park and I just find this bullcrap. Why is Oregon targeting a small school over a letter?! If it's really that big of a deal then why isn't Greenbay suing the shit out of people for using their "G"??

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  37. OK. Ill just 'copyright' every letter in the alphabet in every concievable font and start griping and whining at everyone. Ridiculous!

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  38. To clear things up a bit, the letter O is not what is in question here, it's a logo in the shape of an O with the inside of the O representing the shape of Hayward Field (the track where many Olympic trials were held) and the outside of the O representing the shape of Autzen Stadium, home of Oregon Duck football. This is why that particular O logo has such a unique shape. Btw - it was designed by Nike.

    http://uomarketing.com/marketing/history/logo/

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    1. Thanks for clearing that up! The high school sold apparel with that o that's what makes our illegal come on its common sense don't sit here and defend them when you know they're in the wrong here

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  39. Thank you. I was trying to see if anyone would comment on the actual design and meaning behind the Oregon "O". These folks are proud of their school and teams just as we are on the west coast. Sorry they are making you change your "O" but we will continue to defend ours. Go DUCKS!!!!!!

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