Wednesday, January 22, 2014

Houston furniture store loses $600,000 in risky NFL conference title game promotion

A risky promotion by a Houston furniture store has cost them dearly.

Basically, Gallery Furniture offered customers the chance to receive their goods for free (for customers who bought more than $5,000 worth), on the condition that the customer could correctly predict the winners of both NFL conference title games.

As fate would have it, more than 100 customers, or roughly 80 percent, correctly chose the Seahawks and Broncos to win. Of course, making the selections wasn't exactly rocket science. Even a novice fan could have probably won this promotion by simply choosing the home team/higher seed.

All in all, the ballsy promotion wound up costing the company a whopping $600,000 in free furniture.

Interestingly enough, the owner of the company says he is tossing around the idea of doing a similar promotion for the Super Bowl. However, an official decision has not been made yet.

Via Bleacher Report

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