Hendrick Motorsports has yet to find a company willing to pay for hood space on the No. 88 car of Dale Earnhardt Jr. So, People for the Ethical Treatment of Animals has decided to try and weasel their way into some free advertising.
The following is a letter written by Michelle Cho, PETA's associate director.
I hope this message finds you well. You can count all of us here at PETA—the world's largest animal protection organization, with more than 3 million members and supporters—among your many fans who will be cheering you on this racing season.
I'm writing today after reading that sponsorship this season is at a low because I hope that you'll consider using the available space on your beautiful car as an opportunity to spread a lifesaving spay-and-neuter message that would spare countless dogs and cats in your home state tremendous suffering.