Thursday, November 28, 2013

Photo: Cavaliers fans launch campaign to lure LeBron James back to Cleveland


It seems folks in Cleveland have nearly forgiven LeBron James for the way he spurned the Cavaliers in favor of the Miami Heat on national television in 2010.

Beginning with Wednesday night's Heat-Cavs game at the Quicken Loans Arena, a contingent of loyal fans launched a "Come Home LeBron" campaign designed to lure their basketball prodigy back to his home state.

As part of the campaign, the group passed out 2,000 neon t-shirts in an attempt to sway public opinion. According to the Akron Beacon Journal, a billboard is also scheduled to be erected on Monday near James' old high school, and will stay in place there for four to eight weeks. There is another billboard slated for I-71.

On March 18, the group hopes to pass out 10,000 shirts for the last regular season meeting in Cleveland between the two teams. The group isn't looking to profit on the endeavor, but did admit they were seeking a sponsor to cover the $50,000 they plan to spend.

Via Eye on Basketball

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