Adidas, the official ball supplier of the 2014 World Cup, is set to give away free soccer balls to all babies born in Brazil on Tuesday, the same day it unveils the precise ball that will be used at next year's tournament.
The move is said to be part of a marketing campaign based on the idea that every Brazilian "is born with a futbol by his or her feet."
The ball itself is called Brazuca in reference to an informal word often used to describe national pride in the South American country.
To receive the free ball, parents of every baby born on Tuesday are required to present the child's birth certificate as proof. The balls are redeemable at specific locations in all 12 host cities.
Via USA TODAY