On Saturday, fans who make their way to Doak Campbell Stadium will have a chance to buy all sorts of officially licensed apparel of retired Florida State Seminoles coach Bobby Bowden.
In collaboration with the Collegiate Licensing Company, Florida State will offer Bowden-themed t-shirts, autographed footballs, replicas of Bowden's signature straw hat, and a commemorative book.
The school and Bowden have reached an agreement to split the profits generated from the sale equally.
“Only a few schools have had coaches reach legendary status where once retired, they’re still marketable to the fan base,” FSU licensing director Sherri Dye said. “The closest thing I would say is (former Alabama coach) Bear Bryant. We started researching this a long time ago. We looked into other legendary coaches like (Penn State’s) Joe Paterno, (Ohio State’s) Woody Hayes, and other iconic coaches that have had agreements with schools.”
Saturday's game against NC State will mark the first trip to Doak Campbell Stadium for Bowden since retiring after the 2009 season. Before the contest, Bowden will walk out onto the field, accompanied by at least 400 of his former players, and then right before kick-off, Bowden will stick Chief Osceola's spear in the turf.
Fans who aren't able to be in Tallahassee this weekend will also have the chance to purchase Bowden-themed items online.
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