The New Mexico State Aggies are so desperate for fan support at home football games that they are offering students lucrative incentives to stay to the end.
Students who endure watching the Aggies play through the fourth quarter are eligible to win one of three lucrative prizes: $2,000, $250, or a VIP parking pass. The school says only donated funds will be used to support the incentive program.
"We want to get as many students into the games as we possibly can," said Steve Macy, NMSU's assistant athletic director of marketing and promotions. "And this is a strategy we're using to give students a reason to come to the game and stay."
Here are more details on the marketing scheme:
The winner of the $2,000 will be selected from all main campus NMSU students taking at least one credit at the school this fall. If the student is there during the fourth quarter, he or she will collect the reward. If not, the prize money will be saved for the next game.
A local firm will help the university ensure the student is selected at random from an Excel spreadsheet of all students enrolled, Macy said. The name will be chosen before the game.
Students use their ID cards to swipe into games for free. University staff will know if the selected student is at the game, but will announce the potential winner regardless, Macy said.
The winners of the $250 cash prize and the coveted parking pass, which allows the driver to park in any lot on campus, will be chosen in a similar manner.
Also of note is the fact that the same student can win multiple times.
The new deal will begin this Saturday for NMSU's home affair against San Diego State.
For what it's worth, the Aggies are 0-4 this season, and have been outscored by an average margin of 35 points per game.
Via Las Cruces News