It had been previously reported that Sharapova planned to change her last name in an effort to help advertise her line of premium candy, appropriately named Sugarpova. But ultimately the Russian native opted to scrap the unorthodox idea altogether.
In hindsight, the whole ordeal looks like a marketing ploy from the get-go, and it probably achieved exactly what Sharapova was hoping for. People are now buzzing about both her and her candy on the one-year anniversary of its launch.
Plus, it helped take some of the attention away from Sharapova firing tennis coach Jimmy Connors after just one match, a match in which Sharapova lost.