Thursday, May 30, 2013

Photo: American Athletic Conference unveils logo

American Athletic Conference unveiled its primary logo.  (Courtesy of AAC/USA Today)

The American Athletic Conference, the league formerly known as the Big East, unveiled its primary logo to the masses late Wednesday. It features a blue "A" with a red star in the middle.

“It’s a bold look,” AAC Commissioner Mike Aresco said to USA Today. “Obviously this is a media world we live in, and we wanted to make sure we had the kind of mark that would be distinctive and would make an impact when people saw it. We wanted it to be something people would like and remember, but the notion really was to make it as simple as possible but also strong.”

The league will also use an alternative logo featuring a horizontal "American" in blue letters with the words "Athletic Conference" in black underneath.

In 2013, the conference will be comprised of Big East holdovers Louisville, Rutgers, UConn, South Florida, Cincinnati, Rutgers, and Temple along with newcomers from Conference USA in Houston, SMU, Central Florida, and Memphis. In 2014, the conference will lose Louisville to the ACC and Rutgers to the Big Ten. However, it will add East Carolina, Tulsa, and Tulane.

Via USA TODAY

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