Friday, April 12, 2013

Video: Minor league baseball team honoring 'Bull Durham' movie with racing characters

Outside of the Kiss Cam, there really isn't a more entertaining in-game fan promotion than having goofy mascots race around the perimeter of a baseball field.

The Milwaukee Brewers (Racing Sausages) know this. So do the Washington Nationals (Racing Presidents). Now, the Durham Bulls, the Triple-A affiliate of the Tampa Bay Rays, wants in on the action, as well.

This year marks the 25th anniversary of the release of Bull Durham, which is a classic baseball movie depicting the minor league club. In an effort to pay homage to the film, the Bulls introduced three new racing characters for the 2013 season: Nuke LaLoosh, Crash Davis, and Annie Savoy.

Here is what the team's Director of Marketing Scott Carter had to say to Big League Stew about it:

"We wanted to make a big splash with a new in-game element to celebrate the 25th anniversary of 'Bull Durham’s' release. Because the movie is Rated R, we have to be careful about what we use at the ballpark and how we integrate the film into our more established identity as a family and fan friendly entertainment venue. These racing characters allow us to bring the personalities of the movie to life in a playful way, tying the movie to a tangible entertainment element at games."

Carter also added that the characters will exit the field through the crowd so fans can have a chance to take pictures and interact with them. The characters are meant to give the community a tangible representation of the iconic movie during home games.

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