Wednesday, March 6, 2013

Photo: Matt Kemp, Cole Hamels to appear on popular bubble gum package

Los Angeles Dodgers outfielder Matt Kemp and Philadelphia Phillies pitcher Cole Hamels will soon have their images adorned on Big League Chew pouches all across America.

The two have agreed, through a partnership with PLB Sports, a maker of athlete-endorsed food products, to grace the pouches of the popular shredded gum brand. Packages featuring a picture of Kemp on the front will hit shelves in June.

Big League chew was originally invented as an alternative to chewing tobacco by Jim Bouton and Rob Nelson in 1977. Over the years, more than 500 million pouches have been sold bearing the images of cartoon characters, such as this iconic image of a beefy hitter gritting his teeth.
"These guys epitomize what is good about the game of baseball and the time is right," said Nelson.

Some of the proceeds from the sales of these packets will go to Kemp's Kids, which provides inner-city youth a chance to get involved with baseball and stay out of trouble.

On a personal note, this gum is absolutely awesome.


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