The Pittsburgh Pirates will be donning a new logo when they take the field in 2014.
The team is using four focus groups, which consists of season ticket holders, corporate partners, suite holders, and random fans, to decide the fate on the new aesthetics. The current logo has been used since 1997 and features a swashbuckling pirate in a black and red bandana.
However, the classic gold "P" featured on game hats and in marketing materials isn't going anywhere.
“It’s time to update it a little bit. We don’t have any preconceived notions. We figured we’d go at it a little bit differently. When people see the gold ‘P,’ they know it stands for Pirates. It’s something you don’t mess with,” said chief marketing director Lou Depaoli.
The people in the focus groups are currently being shown previous logos and are being asked to say what they like or don’t like about them. A sketch artist then applies the changes on the spot for each person to help them visualize the possibilities.
Perhaps one motive for the change is to help shake the effects of a long streak of futility. The Buccos enter the 2013 season in search of their first winning season since 1992. Their streak of 20 consecutive losing campaigns is the longest in North American professional sports.
Via Trib Live