Wednesday, December 19, 2012

Video: Rob Gronkowski stars in new sports drink commercial

Here's an awkward video of New England Patriots tight end Rob Gronkowski plugging BODYARMOR SuperDrink. The company is positioning itself in the sports beverage category and is hoping to compete with Gatorade and Powerade for market share.

Naturally, the folks who produced this commercial had the NFL star spike a Gatorade bottle to show that BODYARMOR is out to smash the competition. Ah, symbolism at its finest.

The company has also signed fellow NFLers Ray Rice, LeSean McCoy, and Jason Pierre-Paul, as well as MLBer Mike Trout, as celebrity endorsers. That's not a bad group at all.

Could Gronkowski help lead a revolution in the sports drink industry? Only time will tell.

Via Twitter (@darrenrovell).

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